iPad vs. Microsoft Surface Pro
Watch the following commercials:
Apple Ipad ad – Alive vs. Surface Pro Commercial “The Vibe”
Study the following promotional campaigns for the Apple iPad and theMicrosoft Surface Pro tablet. After viewing the commercials, write apaper that will:
- Explain if the commercials focus on the same market segment.
- Describe how the iPad and Microsoft commercials are similar and different, using course concepts as part of your description.
- Explain if the potential consumer lifestyles are an important focus of promotion for this product category for each commercial.
- Explain which campaign does a better job of aligning promotionalstrategies assuming that lifestyle is the underlying theme of themessage.
In your own words, support each item above with examples from the commercials. Yourresponse to these commercials must be addressed in a two- to three-pagepaper (excluding the title and reference pages), following APA styleguidelines, and using two to three scholarly sources, in addition to thetextbook. *NO PLAGIARISM!!!!!*