Yellow Cab Cooperative of San Francisco .  The potentially existential threat they are facing is Uber and Lyft. 

A 10 page (main body only) APA Style paper including a title page, running headers, an abstract, references and in-text citations, and proper font covering the sections 1-6 below.

1.   A short synopsis of Yellow Cab Cooperative of San Francisco and the challenge it faces,

2.   Examining the mission and vision of the organization and suggesting what changes in mission and vision might be needed given the new challenge,

3.   An assessment of significant internal strengths and weaknesses and external opportunities and threats facing the organization,

4.   Development of a strength, weakness, opportunity, and threat (SWOT) analysis yielding at least three strategic options,

5.  Identification of a preferred strategic direction for the organization, and

6. A discussion of how that strategic direction should be implemented and measured.

Posted in Uncategorized