Bus 475 wk 4 discussion

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“Globalization and Corporate Citizenship”  Please respond to the following:

  • Congratulations! You have been appointed as a new product manager with Samsung and have been tasked to introduce the latest smartphone in a new country. Choose and research a country other than the United States, and then formulate a plan to effectively integrate this product from a global and social standpoint. Speculate on the major challenges and opportunities you anticipate facing in this role.b
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